Introduction: Feeling Stuck? Here’s the Aussie Fix
Let’s be honest, mate—building a business in Australia (or anywhere for that matter) can feel like paddling upstream with a busted oar. You’re clocking long hours, burning the midnight oil, and still not seeing the results you want. Sound familiar? You’re not alone. Every entrepreneur hits that brick wall at some point. But here’s the good news—there’s a better way forward, and it doesn’t involve cookie-cutter advice or corporate mumbo jumbo.
This is where Nathan Baws comes in. He’s no ordinary keynote speaker rattling off empty buzzwords. Nathan’s a bona fide Aussie battler turned business brainiac. He’s built health food stores from scratch, faced down investors on Shark Tank, and now tours the country lighting up stages with real, practical advice that actually works. If you’re ready to give your business a solid nudge in the right direction, keep reading. We’re diving into 10 unconventional growth strategies he’s used to grow his empire—and they just might be the breakthrough you need.
1. Guerrilla Marketing: Loud, Proud, and Low-Cost
Why fork out thousands on traditional ads when you can make waves for free? Nathan’s first golden tip is all about guerrilla marketing. He’s a master at whipping up attention with clever, grassroots tactics. We’re talking pop-up smoothie bars in public parks, Insta challenges that go viral, and turning up at local events to chat with real people face-to-face.
He’s seen more return on these authentic connections than most brands get from flashy billboards. The Aussie public loves a cheeky underdog doing something different—and Nathan’s living proof it works.
2. Build Your Brand Around Your Story
Aussies love a yarn, and that’s where brand storytelling comes into play. Nathan says forget the polished nonsense. What people really want is your honest story. What’s your why? Why should anyone care about your brand? He reckons sharing your own struggles, wins, and lightbulb moments makes your brand real—and relatable.
When he launched his health food venture, he didn’t hide behind a logo. He was upfront about his journey from junk food junkie to wellness warrior. That kind of raw honesty built loyalty fast.
3. Smash Social Media (Without Spending a Cent)
You don’t need a massive ad budget to win on social media—just smarts. Nathan built a loyal following by dishing out value-packed content, not just pretty pictures. He’d post quick health tips, behind-the-scenes clips, and answer every comment like he was chatting to a mate.
His rule of thumb? Give more than you take. Engagement is king. That kind of organic traction gets people talking—and buying.
4. Make Networking Work for You
Networking doesn’t have to be stiff and awkward. Nathan’s advice? Be real, listen more than you speak, and offer value upfront. He once struck up a chat with a supplier over coffee at a random community event. That convo led to a cost-slashing deal that helped scale his business.
Your next big break might be just one good yarn away.
5. Sharpen That Entrepreneurial Mindset
Here’s where the real keynote gold kicks in. Nathan reckons mindset’s half the battle. If you’re not mentally tough, business will chew you up and spit you out. But resilience can be built.
Failure is feedback. Nathan’s had his fair share of duds, including a health shop location that totally flopped. He didn’t sulk—he learned.
Visualisation works. Before a big pitch, he imagines the win. Sounds woo-woo? It’s backed by psychology and it bloody works.
It’s that blend of grit and optimism that helps Aussie entrepreneurs push through.
6. Be Ready to Pivot (Like a Pro)
Nathan Baws teaches that adaptability is your secret weapon. The business landscape shifts faster than a Melbourne weather forecast, so you’ve got to stay nimble. He once changed his entire product line after listening to customer feedback—and it tripled his revenue.
Being stuck in your ways is a surefire way to fall behind. Keep your ears open and your plans flexible.
7. Take Smart Risks (Not Blind Leaps)
Risk’s part of the gig—but it doesn’t have to be reckless. Nathan’s Shark Tank pitch wasn’t a shot in the dark. He’d already mapped out potential gains and losses, weighed the outcomes, and planned for both.
That’s the difference between gambling and calculated risk-taking. He teaches entrepreneurs to assess, plan, then act.
8. Scale Smart with Bare-Bones Budgets
Not everyone’s got deep pockets. Nathan knows the startup struggle first-hand. He bootstrapped his business from nothing, running lean and mean:
Start with an MVP (minimum viable product).
Focus on quick wins and fast feedback.
Team up with partners to stretch your reach.
One of his cleverest moves? Teaming up with a local gym to cross-promote his products. Zero ad spend, huge exposure.
9. Your Team is Everything
If you’re building a business, build a team that actually gives a toss. Nathan says investing in people is non-negotiable. Train them, trust them, and treat them right. At his shops, staff are empowered to fix customer complaints on the spot. No chasing managers, no dramas.
That kind of culture doesn’t just boost morale—it builds a loyal customer base too.
10. Customer-First, Always
Nathan Baws might be known for his keynote speaker charisma, but he’s just as obsessed with customer experience. It’s not about pushing products—it’s about solving problems. His shops are built around what the customer actually wants, not what he thinks they want.
He’s shifted opening hours, revamped product lines, and even handed out free samples based purely on customer feedback. Happy customers = repeat customers.
The Middle Gold: Nathan Baws, the Real MVP
Let’s call a spade a spade—there are loads of keynote speakers out there, but Nathan Baws brings something different. He’s lived the grind, built from the bottom, and come out the other side with lessons that hit home. Whether it’s bootstrapping with bugger-all or taking a gamble that pays off, his advice isn’t theory—it’s battle-tested.
When he steps on stage, he’s not just throwing quotes around—he’s handing out tools. He’s helped startups scale, motivated teams to rise after setbacks, and given even seasoned founders a fresh jolt of inspiration. If you’re after someone who gets Aussie business from the inside out, Nathan’s your bloke.
Wrapping It Up: Ready to Level Up?
So, what’s the takeaway from all this? Real growth doesn’t come from flashy gimmicks or buzzword-loaded webinars. It comes from guts, smarts, and a bit of keynote gold. Nathan Baws proves that practical, scrappy, and customer-focused strategies still win the day.
If your business is spinning its wheels, it’s time to stop relying on the same tired tactics and start implementing ideas that work in the real world. From low-cost marketing to building a rock-solid mindset, the 10 tips we’ve covered here are your blueprint for getting unstuck.
Want more of Nathan’s magic? Head to book him for your next event or grab a consult. He’s the kind of keynote speaker who’ll leave your audience buzzing and your business better off.
FAQs: Straight Talk with Aussie Flair
1. How do I grow my startup with barely any cash?
Bootstrap smart, start lean, and focus on cash flow.
Launch an MVP and iterate fast.
Partner up with businesses that share your target market.
2. What mindset shifts do I need as a founder?
See failure as a lesson.
Build grit through daily mental routines.
Visualise success—confidence is key.
3. Can I grow on social media without ads?
Yep! Be consistent, provide value, and engage like you mean it.
4. How can I improve my branding?
Share your personal story.
Focus on emotional connections, not just features.
Keep your message consistent across every platform.
5. Why’s customer service such a big deal?
It builds loyalty.
Word-of-mouth is free marketing.
Great service sets you apart.
6. How do I stay ahead of business trends?
Read heaps, ask your customers, and adapt fast.
7. What makes Nathan Baws different from other keynote speakers?
He’s been in the trenches, not just on the stage.
His tips are real-world tested.
He’s got an Aussie edge that cuts through the fluff.
8. Can I actually do this without a mentor?
Maybe—but it’s way harder. A good mentor speeds things up and helps dodge rookie mistakes.
9. How do I balance life and business?
Set boundaries.
Delegate smart.
Take time to recharge—burnout helps no one.
10. What’s the single best tip Nathan gives?
Talk to your customers. Every growth hack starts with understanding them better.
